THE HOBBY SPECTRUM

Jeremy Lee, an author, host of Sports Cards Live, and lifelong sports card collector, had been making the same point on his show for years: everyone in the hobby falls somewhere between collector and investor on a spectrum, and almost nobody sits at the extremes. In 2025, during a walk after one of his shows, he decided to turn the idea into a real tool: a 50-question diagnostic assessment, rooted in psychology and consumer behavior, that could place any collector along a 1-to-100 scale and assign them one of seven archetypes.

Jeremy wanted a North American-based technology partner to build the app. Someone who understood the industry, could move at the speed of his ideas, and would treat his vision like their own. An industry contact brought Jeremy to us.

We leveraged InfernoRed Accelerated, our AI-driven delivery model that pairs agentic AI tooling and spec-driven development with dedicated senior engineers to bring his vision to life. AI handled the heavy lifting on code generation and iteration, while our senior developers owned the architecture, the product decisions, and every call that needed real engineering judgment.

In six weeks, we shipped what would typically take six months: a working 50-question diagnostic, a scoring engine, and a polished user experience that placed users into one of seven archetypes — Purist, Nostalgic, Precisionist, Hybrid, Builder, Operator, and Tycoon.

Today the Hobby Spectrum is in active use, the user base is growing, and Jeremy’s idea is carving out a one-of-a-kind position in the $12B collectibles industry.

Asked whether he’d recommend InfernoRed to another founder building in this space, Jeremy doesn’t hedge: “Don’t mess around. If you have a good idea and you want a company who is going to deliver on your vision, from everyone I’ve worked with, talked to, and been referred to in the past, they are the best in the space.”